Brand Identity

FORD DIVISION – Drive One

We want consumers to experience our vehicles and believe the difference. Ford has changed, is better, has new ideas and is forward-looking. Sponsorship proposals should allow Ford to demonstrate this change in dramatic ways that highlight our focus on driving Quality, Green, Safe and Smart.

Drive One...

  • is a fun experience
  • is totally inclusive
  • gets you to feel something and do something
  • is forward looking
  • invites you to participate
  • encourages you to connect

Truck Group – Built Ford Tough

Genuine, reliable and tough. Our trucks enable owners to be more productive at work an in their lives. Sponsorship proposals should match the truck owner's lifestyle and highlight our belief that Ford Truck owners are the go-to-guys that get things done.

Car Group – Bold Moves

Ford's car lineup is wide-ranging and diverse, meeting the vehicle needs and desires of a broad audience. In common is their shared "lust for life," whatever their lifestage, from Focus' fun, young, budget conscious-buyers to Mustang's wild spirits, from Fusion's stimulating driving experience to Taurus' smart families.

SUV Group – Adventurous Spirit

Ford's SUV portfolio is designed for the on-the-go, adventurous, "lust for life" spirit. Whether big adventures or small, going anywhere and doing anything with all your friends and all your stuff, the capability of our SUVs delivers confidence, optimism, adventure, and fun. Proposals should deliver the same.

LINCOLN – Reach Higher

Lincoln inspires you to keep pursuing your goals and achieving your dreams. Sponsorship proposals need to resonate with our belief that life is full of opportunity, hard work pays off, success deserves rewards, and rewards are the inspiration to keep reaching higher.

MERCURY – New Doors Opened

Mercury's brand identity is sophisticated design inside and out. It appeals most to people whose lives are all about discovery. Sponsorship proposals should facilitate and feed the target's natural curiosity and desire to experience things that are new and different, and should relate to self-expression and a unique, individual sense of style.